About Us

What is PASMO?

PASMO (Pan American Social Marketing Organization) is a Central American organization comprised of professionals in social marketing, who are passionate about contributing in a sustainable way to the health of vulnerable populations. PASMO programs are implemented through innovation, based on evidence and aimed at obtaining results. PASMO has a local presence in each country in Central America and is part of the global Population Services International (PSI) network. PASMO implements health programs for HIV and other STI prevention, women’s health and family planning, cervical cancer screening, violence prevention, child nutrition, and prevention and detection of gestational diabetes, among others.

Where
we are

Centro América
Guatemala
El Salvador
Honduras
Nicaragua
Costa Rica
Panamá

MISSION

Improve the availability, access and use of key health information, products and services, using business techniques and social marketing.

VISION

To be an organization with a solid corporate image; recognized as the leading institution in Central America for the execution of innovative and effective social marketing programs that generate a measurable and sustainable impact on priority health problems in the region; making healthy behaviors become the norm among the populations we serve.

Values

Measurement

Our decisions are based on evidence, research, measurement and evaluation.

Pragmatism

We seek excellence, but value being useful and timely, more than perfect.

Commitment

We work on strengthening local capacity and build lasting programs.

Honesty

We act with integrity, we share our achievements and we acknowledge our mistakes.

Trust

We trust our staff and their ability to make good decisions.

Collaboration

Active alliances produce impact

History

2014

2013

2012

2011

2010

2009

2008

2007

2006

2005

2003

2002

1999

1997